Social Media in Book Form

Posted by Tom Locke on November 25th, 2009 filed in Business, Education, General, History, Technology

At a recent event, I had the pleasure of reconnecting with Shane Gibson,  an internationally recognized speaker, trainer and entrepreneur who has addressed several thousand people over the past decade in Canada, the US and South Africa.

Subsequently, Shane introduced me to his new book on Social Media entitled, “Sociable!”, which will be coming out in the New Year.   If you want a sneak preview of the book, send me an email or a reply to this post.

Here’s a snippet from the Introduction section of the book:

            The landscape of sales and marketing is in the midst of a
            great shift. Web strategist Jeremiah Owyang, believes that
            “you no longer own your brand, your customer owns your
             brand. ”  With the advent of the social web, often referred
             to as Web 2.0, the consumer can now have conversations
             about any brand, and those online conversations often
            become the brand.
            Social networks and social media sites have provided
            the masses with tools to communicate and propagate messages
            rapidly, in a viral way, that at times can even overpower
            traditional media.

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