What A Ride

Posted by Tom Locke on November 29th, 2022 filed in Business, Education, General, Life, Music, Technology
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Officially on November 11, 2021 my new book, “Moments In Time: Stories About Artists And Songs From The 50s, 60s, & 70s. For Fans Of Music … From A Music Fan” went live on Amazon.

In the month prior (October), I picked up 700 copies of my book from my printer in Victoria. Since then I have sold 1200+ copies, created some effective marketing & promotion, and have met and been introduced to some great people during this ongoing journey.

The support I have received from family & friends, business associates, and valued colleagues has been incredible.

Moreover, my book has achieved its goal of putting smiles on people’s faces as the stories contained within the pages have brought back fond memories of enjoyable times gone by.

In addition to this, it has been recognized in the literary community – being selected as one of the three finalists in the Non-Fiction category for the 2022 Canadian Book Club Awards (winner to be announced on December 30) and receiving 5-STAR reviews from Reader Views and Readers’ Favorite, two highly regarded book clubs in the U.S. Complementing this have been the ongoing 5-STAR reviews on Amazon worldwide.

One thing that I have always promoted and took to heart in this project was the belief that “nobody tells your story better than you do.” To that end I have approved all creative, shared book information freely, did some book signings, and have given numerous interviews that have ended up in print, on podcasts, and on Internet radio shows.

In addition to putting smiles on people’s faces, the book is unique in that it embraces technology by using QR codes to allow the reader to listen to the song featured in each story. There is no other book like it in marketplace today.

It’s been a great ride to date – one that I believe will lead to even more satisfying experiences.



Money

Posted by Tom Locke on June 14th, 2022 filed in Business, Education, Life
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A while back a business colleague of mine asked me “What is the first thing that pops into your head when you hear the word ‘money’?”

I immediately responded, “Respect it!” I then went on to say, “Money can do a lot of things for you … it can also do a lot of things to you.”


Moments In Time on TV

Posted by Tom Locke on May 16th, 2022 filed in General
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My new book “Moments In Time” was featured on a nationally syndicated show that aired on Sunday March 27 and on April 3, 2022. @ourcitytonight @jimgordontv @lifewithleeta @culturebitesvancouver #ourcitytonightv

This airing can also be viewed on YouTube at: https://www.youtube.com/watch?v=iNOGwZtbj0c


Time For A Little Levity

Posted by Tom Locke on January 13th, 2022 filed in General, History, Humour, Life, Music
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Given how 2022 came on the scene, I thought it was time for a little levity. Below is a picture of me at a family event last July promoting pre-sales of my new book “Moments In Time” (www.mitstories.com). So, have a close look at what I am wearing. Can you figure out what 1959 smash hit my outfit was paying homage to?


Marching To The Beat Of Your Own Drum

Posted by Tom Locke on August 21st, 2021 filed in Business, General, Life
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By focusing on our strengths and natural tendencies, being true to who we really are, and not caring what is normal or what others think, we can do amazing things. I’m finding as I get older I am more inclined to do it “my way” and not worry so much what other people think. It’s quite freeing and I feel more in control.


COVID Challenge Becomes An Opportunity

Posted by Tom Locke on July 30th, 2021 filed in Business, Education, General, Life, Music
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The pandemic has certainly altered our business and personal lifestyles. Many of us have become very proficient at video conferencing and have been “forced” to learn how to properly interact with loved ones who are constantly around us – significant others and kids.

During the past year and half, my travel time has decreased significantly and has allowed me to revisit some projects that have sat for a great deal of time on the corner of my desk.

One of these projects relates to my passion for music. As a result, I have spent the last 18 months following up on the encouragement of the fans of Treasure Island Oldies, to write a book on the five minute featured music segments I have created/produced on a weekly basis for the show over the past 20+ years.

My new music “Fun” book, ‘Moments In Time‘, is designed to entertain, inform and not offend, as it is time to put some smiles back on people’s faces by reflecting on simpler, memorable times through the artists and music of the 50s, 60s and 70s that we and/or our parents grew up with. It is scheduled for release this fall.


Effective Promotion

Posted by Tom Locke on June 27th, 2021 filed in Business, Education, General
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Promotion of a product or an event can seem quite daunting, Breaking things down into manageable tasks and associating timelines to them is essential. It is like eating an elephant. It is doable … one piece at a time. It’s all about pacing and pacing is energy saving.

Success in promotion is based on the axiom that nobody tells your story better than you do. So, if you are prepared, you will be able to tell your story via any avenue at the drop of a hat. If you take promotion on as an opportunity as opposed to a chore, you will find it rewarding and enjoyable.


Motivation & Persistence

Posted by Tom Locke on June 3rd, 2021 filed in Business, Education, General, Life
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One of the great motivational speakers of our time was Zig Ziglar (1926 – 2012). One of his memorable quotes was “People often  say  that motivation  doesn’t last. Well,  neither does bathing, that’s why  we  recommend it.

Being and keeping motivated is an ongoing commitment and one that produces results. Getting started is often the toughest hurdle in the journey to sustainability and success. According to Ziglar, “You don’t have to be great at something to start, but you have to start to be great at something.

Supporting the above is this short inciteful video featuring some iconic people you know.


What Matters Most

Posted by Tom Locke on April 9th, 2021 filed in Business, Education, General, History, Life
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Throughout my career and personal life I have had the opportunity to be involved with people with disabilities. It was through various interactions with individuals and organizations within this community that I became extremely conscious of how lucky I was in growing up healthy and how fortunate I was to be able to support those less fortunate than myself.

If you can walk, run, and dance without pain, celebrate your good fortune. Being healthy and free of limitations is priceless. If you are pain free, COVID free, and free to do the things you want, count your blessings.

Someone else is dreaming of the things you take for granted – why not give them a hand up?


Effective Emails

Posted by Tom Locke on March 18th, 2021 filed in Business, Education, General, Life, Technology
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We live in a sound byte world and people do not read today. It’s not that we don’t read, it’s that we don’t read as much.

When we see a large block of text in an email we either ignore it or skim through it (not really retaining anything).

So how do we get our colleagues to read our emails, retain information and take action if prompted? Well, I suggest the following:

  1. Use the subject line in your email to get to the point
  2. Keep the body of email short and focused on what was laid out in the subject line
  3. Limit the email to one big idea or takeaway
  4. Use statements, not open-ended questions. (e.g. “If you agree, please respond ‘Yes’; if not, give me a call” as opposed to “So what do you think?”)
  5. If you are delivering criticism, be specific and respectful
  6. Reaching out from the heart now and then. A short, sincere and thoughtful message can make someone’s day.

By respecting the time of those you are writing to, you will increase the potential of the results you are trying to achieve.