Brand Addiction

Walter Landor, Founder of Landor Associates once said, “A product is made in  the factory; a brand is made in the mind“.

Given that, I have always found it curious, when a product is subject to the senses and a certain setting, that it can influence one’s personal brand in the minds of others.

This came as quite a revelation to me the other day while at a restaurant.  I watched eight  people, in there early 20’s,  sit down at a table.   Before they even opened their menus, out came the smart phones which were strategically placed in front of  their owners.   I was quickly able to distinguish who were iPhone people and who were Android followers.

I just shook my head … and then I started to laugh at myself.   How different was I to them.   Forty years ago, I remember sitting down at a table and before opening the menus, all the smokers (which was the majority) had their cigarette packages out and in front of them.

I guess you could some this up by saying “addictions never die, they just come in different formats in different times”.