Raising Money

I am currently in the midst of raising a second level of financing for a company that has a great product and a tremendous upside.

Designing realistic revenue projections and acceptable valuations for potential investors remains an art form.  No matter what the company or product, this continues to be a focal point for start ups and visionary entrepreneurs to obtain the necessary funds.

Some find this exercise, unnerving, frustrating and downright hard. Daunting as it may be, to quote Tom Hanks from the 1992 movie, “A League of Their Own”:

“It’s supposed to be hard. If it were easy, everyone would do it.” 

And there is no way to get around it if you want to be successful and need the financial backing.  So get over it and on with it and remember:  no matter the product and its impact in the marketplace, when it comes to investors parting with their money, it gets down to the numbers.