Minor League Play … Major League Experience

Posted by Tom Locke on January 28th, 2017 filed in Business, Life, Sports ... All Sorts

Over the past few years, I have watched and experienced the transformation of minor league baseball team, The Vancouver Canadians.

The Canadians are classified as ‘A’ Ball and play a short season out of the friendly confines of Nat Bailey Stadium in Vancouver (affectionately known as the “Nat”).

During the past few years, they have spruced up the stadium and paid close attention to the public with an emphasis on community and family.

Their ticket prices are very affordable and there isn’t a bad seat in the house.

They have spent a lot of effort at providing quality food and beverages at reasonable prices and at having children participating in pre-game activities and the singing of “Take Me Out To The Ballgame” during the seven inning stretch.  They also have a play area where kids can let off steam while their parents watch the game.

These efforts have been worthwhile.  In terms of attendance, they ranked 21st out of 176 minor league baseball parks this year and 1st in the ‘A’ Ball classification.  With a seating capacity of approximately 6,000, the team attracted over 222,000 fans this season in only 36 home dates.  They would have drawn more but were unable to make up 2 additional home dates due to rain outs.

One other thing that needs to be acknowledged is the commitment of the Toronto Blue Jays, their major league affiliate.  The Jays have supported them well with up and coming prospects.  The Canadians won the North West ‘A’ League three times in a row – 2011, 2012 and 2013.

The Canadians also give back to the community via the Vancouver Canadians Baseball Foundation, an initiative that via baseball provides hope, self development and opportunity for our youth.

A classic example of success as a result of listening and giving back.

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