Headline Hunters

Over the last few years, it has become quite apparent to me that people don’t take the time to read and often go with the headline of a story or the subject line in an email as being enough information.

My colleague, Lee Silber, in San Diego laments:

“I’ve come to realize that some people don’t read any more. The problem with this is when they receive an e-mail they skim through it and miss things–important things–and often embarrass themselves when they reply–if they reply. This may make them look lazy, sloppy, and unprofessional.

“The irony is by trying to save time by not really reading something, it can lead to wasted time down the line. Later, they may have to explain themselves for not knowing something they should, showing up to something on the wrong day or time, or not showing up at all (in more ways than one).”  

I concur with Lee’s comments but I am also a realist.  Hence, on the email front, I spend considerable time in conveying  all the pertinent information in the subject line of my emails.