Marketing From The Inside Out

Over the years I have found that the best marketing of initiatives or projects occurs when there is total engagement amongst those who are involved directly or indirectly.

Having an idea or sales pitch and getting it out to the market is one thing … but informing and testing the idea with all those involved prior to launch sets the table for optimum success.

Getting buy-in from your team who are involved with the deployment and execution of an initiative results in more  consistent  messaging, a willingness to share the load in getting the message out and a feeling of accomplishment.

So the next time you go out to market or sell something  to your target group make sure you involve your team at the front end … you will be glad you did.