Marketing & Product Integrity

A couple of weeks back I was watching a segment on a local news program about products designed to creatively introduce manners to young children.   This segment inspired me to go to  the website of the person who was interviewed to find out more about her products and how one would use them to interact with kids.

I reviewed the products and subsequently made an online purchase with the goal of giving them to my two grandchildren at Easter.   My grandchildren are 5 and 3.

Upon receipt of the product, I received a very timely, well constructed,  personal email from the founder of the company.   It was an appropriate blend of good marketing and product integrity.   She said:

I want to thank you for ordering from my company, Manners&Co.

I created my products to be engaging and fun for kids. As a teacher, I understand the importance of interactive learning!

After a year of designing and testing, we finally launched our TableMAT and TableTALK products last month. I am overwhelmed by the wonderful reviews and support.

I want to ensure you are completely satisfied with your purchase. Please don’t hesitate to let me know if you have any questions or concerns. I want these products to make a positive difference for your children and your family; I’ll be happy to assist in any way I can.

She concluded her email with tips on how to best use the products.

I have a very good feeling about the products and my daughter is very excited about my grand kids receiving them this  Easter – hopefully they will replace the “high” from the chocolate I won’t be giving them!